United quick on the uptake with Facebook upgrade
Manchester United has ramped up its social media offering by
claiming it has become one of the world’s first brands to embrace Facebook’s
new service for businesses.
Facebook on Wednesday revamped the pages businesses can
develop on its online social network, providing a new way for brands to promote
themselves to the service’s 845 million users. The new feature lets businesses,
as well as other entities such as sports clubs, celebrities and bands, create
self-contained mini websites within Facebook using the Timeline format Facebook
introduced for its users’ profile pages earlier this year.
The Barclays Premier League champion has been quick to adopt
the change and claims it has become one of the first brands in the world to
launch the new Facebook Page. The new Facebook Page aims to bring United closer
to its supporters across the world, giving them increased levels of
interactivity and new content. As well as keeping up to date with the latest
news and developments at the club, fans will now be able to navigate over 100
years of Manchester United history through the timeline. United’s Facebook Page
publishes in 18 languages and is followed by over 22.9 million fans worldwide.
Over 300 pieces of new content were added to the Page in anticipation of
Wednesday’s launch.
“We are committed to launching innovative digital services
that enable our fans to get closer to the club and our new Facebook Page is an
exciting example of these efforts,” said Manchester United’s commercial
director Richard Arnold. “Manchester United has 134 years of history and being
able to record those emotive and memorable moments is important to us. The
Facebook Page enables the club to showcase its history in an engaging way and
deepens the direct connection with our family of fans. We hope that our
supporters will enjoy the experience of being able to look back over time to
relive momentous Manchester United events and their interactions with the club.”
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